Air Care
In addition to being clean, a washroom should consistently smell good - which is why the use of an air freshener system is very powerful in creating a positive user experience.
Studies have shown that washroom visitors associate washroom malodours with a lack of cleanliness and poor hygiene -
Research by Initial has shown us that consciously, bad smells in the washroom are strongly associated with uncleanliness (79%), poor hygiene (75%) and bacteria (60%). But this new research show us that bad smells also create physiological reactions that we are not aware of, driving a host of unconscious behaviours and emotions. The research found that a bad smelling washroom experience resulted in a 40% increase in emotional impact compared to the same experience with a pleasant smell. Additionally, a bad smell amplified the physiological reactions to visual signs of poor hygiene, with people having a 39% increase in emotional impact when they encountered an overflowing Feminine Hygiene Unit (FHU), for instance, compared to a clean cubicle and a 28% higher emotional impact when they encountered paper on the floor and the toilet seat up. This demonstrates that when faced with the same washroom environment, levels of disgust towards bad hygiene are more likely to be amplified by a bad smelling washroom than one that smells pleasant.
Source: Initial
Studies have shown that washroom visitors associate washroom malodours with a lack of cleanliness and poor hygiene -
Research by Initial has shown us that consciously, bad smells in the washroom are strongly associated with uncleanliness (79%), poor hygiene (75%) and bacteria (60%). But this new research show us that bad smells also create physiological reactions that we are not aware of, driving a host of unconscious behaviours and emotions. The research found that a bad smelling washroom experience resulted in a 40% increase in emotional impact compared to the same experience with a pleasant smell. Additionally, a bad smell amplified the physiological reactions to visual signs of poor hygiene, with people having a 39% increase in emotional impact when they encountered an overflowing Feminine Hygiene Unit (FHU), for instance, compared to a clean cubicle and a 28% higher emotional impact when they encountered paper on the floor and the toilet seat up. This demonstrates that when faced with the same washroom environment, levels of disgust towards bad hygiene are more likely to be amplified by a bad smelling washroom than one that smells pleasant.
Source: Initial
